Ranking in the Google Maps local 3 pack is important for businesses because it can drive more visibility and traffic to their physical location. The local 3 pack is a group of three local businesses that are shown at the top of the search results for a given location-based query. Being listed in the local 3 pack can increase a business's credibility and reputation, as well as give it a competitive edge over other businesses in the area. Additionally, ranking in the local 3 pack can also lead to more phone calls, directions, and website visits, which can result in increased sales and revenue.
Getting listed in the Maps 3-pack, also known as the Google Maps Local 3-Pack, is the goal of many businesses looking to increase their visibility on Google.
Accurate and complete Google My Business profile: Make sure that your business information on Google My Business (GMB) is accurate, up-to-date, and complete. This includes your business name, address, phone number, website, hours of operation etc... Also, add all categories that apply to your business. This consists of setting 1 primary category and up to 9 additional business categories.
Consistent NAP information: Your business Name, Address, and Phone number (NAP) should be consistent across all online platforms, including your website and social media profiles.
Positive online reviews: Encourage customers to leave positive reviews on GMB, as well as other review platforms like Yelp and Facebook.
Relevant keywords: Use relevant keywords in your GMB listing, website, and other online profiles to help Google understand the products and services you offer.
High-quality photos and videos: Upload high-quality photos and videos to your GMB listing to give potential customers a better understanding of your business. Add 3 photo's a week to keep the listing fresh.
Backlinks from credible sources: Acquire backlinks from credible websites to your website to increase its authority and relevance in the eyes of Google.
User engagement: Encourage users to interact with your GMB listing by asking them to leave reviews, check-in, or provide photos.
Keep an eye on the competition: Regularly monitor your competitors and make changes to your GMB profile if necessary.
By following these steps, you can increase your chances of ranking in the Google Maps Local 3 Pack. Keep in mind that ranking in the Local 3 Pack is a long-term process that requires effort and patience.